Business Model Innovation Ideas – Why is Ikea a Non-profit?

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Ikea is a nonprofit. It’s stated mission: to “offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them.” But why? Why choose to be a nonprofit? And how can a company with 135,000 employees in 44 countries with $27 billion in annual sales, possibly justify being a not-for-profit? Watch the video and learn how Ikea uses its unique business model and nonprofit status to exploit tax loopholes for the benefit of its founding family.
http://youtu.be/Q4Y9PNck8xc
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